It seems that Disney is losing its nerve. It has never shied away before from titles that announce that the main character is a woman, but it seems that “The Princess and the Frog” changed all that. The next movie due to come out is about Rapunzel, but instead of using the main character’s name, Disney has decided to call it “Tangled.” (Read more about this here.)
It seems that “The Princess and the Frog” didn’t do nearly as well as expected and the powers-that-be pounced on the use of the word “princess” in the title as the reason for its poor showing. They’re convinced that the title kept little boys from seeing the movie. Funny, I don’t remember any problems with audience identification with “The Little Mermaid,” or, going further back, “Snow White,” “Cinderella” or “Sleeping Beauty.” Granted, the word “princess” wasn’t used in those titles, but the main characters are clearly female and Disney has never seemed to worry about that before.
Has there been a shift in attitude toward all things female these days? Or is there another reason for the “failure” of “The Princess and the Frog”? After all, the main characters are black; you might just as well blame racism for the lack of interest in the movie. Or maybe there’s a prejudice against frogs? The last Disney movie that dealt with a transformation from animal to human was “The Beauty and the Beast,” but maybe a beast is more interesting to little boys than a frog. (Although we all know that little boys like frogs.)